No matter how amazing your product is, no-one will hear about it until you create an identity that is recognizable amongst the massive crowd of competitors. Here are five branding tips that will help your small business stand out from the crowd.
What is this “something else” that keeps the cult of Starbucks streaming in regularly for their hit of caffeine every other day? According to Joseph Michelli, this “something else” is “The Starbucks Experience”.
The saying “the customer is always right”, is wrong. Simple as that. While you might want to give your customers the best experience of their life, there will always be some customers who just refuse to go along for the ride, choosing instead to be unreasonable or worse, abusive.
Marketers, take note: your content marketing strategy should go beyond just the sale, and into conversion. Specifically, it must convert your customers into evangelists and extend the reach of your brand.
Companies spend millions of dollars on big-data market research in a bid to unravel the mysteries of marketing. At the same time, negative customer experiences persist, with devastating results. What gives? The short answer: Companies are not seeing that it’s the small things that affect consumer behavior the most.
You would think that huge multinational corporations and businesses, with their generous budgets, would excel at customer service. Apparently not – 81 percent of consumers believe that small businesses provide far better service than any of the bigger ones.
At the end of the day, corporate social responsibility makes good business sense simply because this is what the public expects of the business world – and would not settle for any less.
Finding the right balance in goal-setting is integral to the success of any team. As front-line employees, it is all the more important that your customer service team is suitably motivated by the right goals.
This much is for sure: the customer expects to be able to easily access the information that he/she needs or wants, at a moment’s notice. Here are three ways in which you can make the online customer experience a breeze, and hence acquire or retain customers.
What would make an employee get down on his hands and knees, recruit a small team of helpers, and sift through the dirt in the store’s vacuum cleaners – all to find a woman’s diamond, which had dropped out from her wedding ring? Here are 3 tips that will help you keep your customer service representatives constantly prepared to delight your customers.
The key to making telecommuting work seems to be in creating a proper remote working program or scheme that suitably rewards/monitors the employees under it.
With the growing reliance on online customer support to meet these expectations, how can customer service representatives reach through the computer screen and provide personalized, extraordinary service to customers?